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Shop Our Other Stores:

  • Imagine Baby Products
  • Planet Wise Products
  • Best Bottom Products
  • Oh Lily Products

How Did We Get Here?

Nicki's Diapers is a family business founded by Nicki and later joined by her husband Jesse. As a husband and wife team, they worked together to ensure the highest quality products while following responsible environmental and social business practices. Nicki saw a need - she wanted to cloth diaper her first son, but couldn't find the information or products she wanted anywhere. She bought a handful of diapers and accessories and started selling them herself. What started as a stay-at-home mom business in 2003 has grown out of Nicki's basement (and then garage, and then a small rented warehouse space) into a brick and mortar retail store in Madison, WI (2009) and a new warehouse and office space in early 2012. Beyond Nicki's Diapers, Nicki created the Imagine Baby Products brand, Planet Wise Inc. and Best Bottom Diapers. The company is now located in Akron, Ohio.

Our Values

Community and family have always, and will always be a leading value for Nicki's Diapers. The people who work at Nicki’s are family, lifelong friends, and community neighbors. Employees are encouraged to take advantage of the flexible schedules allowing them to work around family time and school schedules. To further promote family values, employees are welcome to bring their young children to work whenever they need! All business decisions, whether big or small, are evaluated with our planet’s health and social harmony in mind - whether it be environmentally conscious supplies for shipping orders, or reducing the amount of waste products leave behind.

Why We're Unique

Besides strong family and environmental values, Nicki's Diapers strives to provide the very utmost in customer service to their community of customers. Fast and often free shipping, 15 Day Wash program, Nicki's Rewards, free gifts, giveaways, and the largest selection of new and gently used diapers anywhere make Nicki's Diapers extremely customer-friendly.

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